Wednesday, September 30, 2009
Second-Day Lead
Police are continuing the search for Angela M. Norton, a four-year-old girl who disappeared a night ago while her babysitter slept on the couch.
Tuesday, September 29, 2009
Students Network Their Way To Jobs
College graduates struggling to find a job in a poor economy may need to take a lesson in networking from the students and staff of Washington State University.
According to the National Association of Colleges and Employers, employers will hire seven percent fewer graduates from the class of 2010 than from the class of 2009. Students about to graduate from the Pullman campus have many resources to help them prepare for the tough job market they will soon face.
Among those resources, is the Center for Advising and Career Development, where students learn to market themselves to future employers.
“After a student has solidified a career goal, we help him or her learn how to meet others who can help along the way,” said Stefany L. Unda, Career Counselor of the CACD. “There are great opportunities available on campus for students to build their professional network by developing relationships with professors, advisors and staff in their departments and university wide. This is such an excellent time to do so because so many faculty, advisors, counselors and staff really care about our students and want to be available as a resource related to students’ academic and career success.”
Unda said the Career Expo on Wednesday, October 7 is an opportunity for students to meet professionals in many different fields. Students can meet professionals in their area of study by attending events held by specific colleges she added.
In the Edward R. Murrow College of Communication, staff, students and alumni come together annually for the Edward R. Murrow Symposium. Many notable alumni attend the event and encourage student involvement.
The alumni group within the Murrow College has even earned a nickname, the “Cougar Mafia”. This title refers to the strong networking that takes place within the college and throughout the Pacific Northwest.
“I had a past graduate tell me that he has hired Ducks and he has hired Dogs and to send him a Coug,” said Bruce E. Pinkleton, Coordinator of Public Relations Internships.
Pinkleton said that the interest from alumni to support graduates stems from the belief that the quality of work Murrow students produce is some of the best in the Northwest. The confident student who shows interest in their education will be able to get an interview through connections with the “Mafia.”
Alumni of the college take pride in their loyalty to WSU, which aids students who get involved while still in school. The students who actively participate can get their name out to prospective employers and other alumni. Student groups are a much-utilized resource for experience and contacts.
Carly M. Raska, 2009 graduate of the College of Communication, attributes her success in receiving a job at Seattle marketing firm, 206, Inc., to her connections made while attending WSU. Raska was the 2008-2009 President of the Public Relations Student Society of America Jay Rockey chapter at WSU and was extremely active during her college career.
“I would not have been able to use my degree without the help of the Cougar Mafia,” Raska said. “Networking is a very powerful tool.”
According to the National Association of Colleges and Employers, employers will hire seven percent fewer graduates from the class of 2010 than from the class of 2009. Students about to graduate from the Pullman campus have many resources to help them prepare for the tough job market they will soon face.
Among those resources, is the Center for Advising and Career Development, where students learn to market themselves to future employers.
“After a student has solidified a career goal, we help him or her learn how to meet others who can help along the way,” said Stefany L. Unda, Career Counselor of the CACD. “There are great opportunities available on campus for students to build their professional network by developing relationships with professors, advisors and staff in their departments and university wide. This is such an excellent time to do so because so many faculty, advisors, counselors and staff really care about our students and want to be available as a resource related to students’ academic and career success.”
Unda said the Career Expo on Wednesday, October 7 is an opportunity for students to meet professionals in many different fields. Students can meet professionals in their area of study by attending events held by specific colleges she added.
In the Edward R. Murrow College of Communication, staff, students and alumni come together annually for the Edward R. Murrow Symposium. Many notable alumni attend the event and encourage student involvement.
The alumni group within the Murrow College has even earned a nickname, the “Cougar Mafia”. This title refers to the strong networking that takes place within the college and throughout the Pacific Northwest.
“I had a past graduate tell me that he has hired Ducks and he has hired Dogs and to send him a Coug,” said Bruce E. Pinkleton, Coordinator of Public Relations Internships.
Pinkleton said that the interest from alumni to support graduates stems from the belief that the quality of work Murrow students produce is some of the best in the Northwest. The confident student who shows interest in their education will be able to get an interview through connections with the “Mafia.”
Alumni of the college take pride in their loyalty to WSU, which aids students who get involved while still in school. The students who actively participate can get their name out to prospective employers and other alumni. Student groups are a much-utilized resource for experience and contacts.
Carly M. Raska, 2009 graduate of the College of Communication, attributes her success in receiving a job at Seattle marketing firm, 206, Inc., to her connections made while attending WSU. Raska was the 2008-2009 President of the Public Relations Student Society of America Jay Rockey chapter at WSU and was extremely active during her college career.
“I would not have been able to use my degree without the help of the Cougar Mafia,” Raska said. “Networking is a very powerful tool.”
Friday, September 25, 2009
Al Jazeera English
1. Al Jazeera English will make its way to U.S. television because of the Internet. First, potential viewers don’t have an excuse not to watch because it is being offered for free on the Internet. There are probably many Americans who would like to see and judge for themselves if Al Jazeera is really the “terrorist news.”Another impact that the Internet will have on the Al Jazeera English channel is the buzz that can be created and spread quickly and effectively through the Internet. Online news articles and even blogs can spread information to a massive amount of citizens. This could create a higher demand for the channel to be offered on television. The Internet also has creative means for social marketing that marketers for Al Jazeera could utilize. They may shy away from this in order to be thought of as a credible news source. However, some do think the channel is just a speaking post for terrorists so creative tactics to get Al Jazeera noticed on the Internet may be helpful.
2. The beauty of America is that it is a free country. That is something most Americans treasure and hold dear. In order to avoid losing the values that define this country, there should not be a ban on Aljazeera English. It would benefit Americans to see news presented in a different way. Also the channel would give viewers a chance to make an opinion by themselves without political influences telling them what they should believe. The presence of the channel may make viewers call for a change in all networks to refrain from presenting the news in such biased ways. The strongest argument for Al Jazeera English is that a violation of American values would occur if there was a ban against the channel.
3. In watching Al Jazeera English and reading the news posts on the Web site, I noticed several things. First the content seemed more diverse than the content of a U.S. news source. There are definitely more Middle Eastern political articles. Readers can get a better sense the dynamics of the Middle East from a news source that originates there. Second, I noticed the titles of several news stories were suggestive and seemed to lean in certain directions because they were phrased in questions. I don’t usually associate a question style headline with hard/credible news. In the U.S. news a question headline signifies a feature-ish piece rather than hard news. Also, I didn’t see one positive story about Israel. The only stories I saw were negative. In U.S. news there is both bad and good stories about Israel. There are definitely more positive ones than in Al Jazeera. Last, the U.S. news almost never gives terrorists air-time to say their messages and an Al Quaeda video is only shortly spoke about or written about.
4. In the first rule on the Code of Ethics, it says that Al Jazeera will not give priority to certain political causes. This is obviously false because it broadcast messages from terrorist, conservative religious groups all the time. U.S. news does this as well though. Many news programs are widely known for their partisan leaning. In rule #9 it says the channel wants to avoid the pitfalls of speculation and propaganda through distinguishing between news, opinion and analysis. The propaganda of Al Quaeda is shown frequently by showing their video every time they make one. Al Jazeera does not live up to the Murrow Standard. There are some newsworthy stories but the channel is not a free channel in the sense that we know and does not adhere to its own Code of Ethics.
Wednesday, September 16, 2009
Summary News Lead Examples
The following summary news leads are from MSNBC, the Washington Post and the Wall Street Journal.
They all feature the 5 W's and summarize the events that have taken place. Each source talks about the same event but writes about it differently. However, they all employ the same summary news lead style.
http://www.msnbc.msn.com/id/32872749/ns/politics-health_care_reform/
WASHINGTON - Sen. Max Baucus on Wednesday brought out the much-awaited Finance Committee version of an American health-system remake - a landmark $856 billion, 10-year measure that starts a rough ride through Congress without visible Republican backing.
http://www.washingtonpost.com/wp-dyn/content/article/2009/09/16/AR2009091601151.html?hpid=topnews
Senate Finance Committee Chairman Max Baucus unveiled an $856 billion health-care reform plan Wednesday that would require nearly all Americans to carry health insurance while barring insurance companies from discriminating against people based on their health status or denying coverage because of preexisting conditions.
http://online.wsj.com/article/SB125310546537515699.html#mod=WSJ_hpp_LEFTTopStories
WASHINGTON -- Senate Finance Committee Chairman Max Baucus formally unveiled a 10-year $856 billion bill that would extend health insurance to tens of millions of Americans not now covered, moving an important step forward on President Barack Obama's top domestic priority.
They all feature the 5 W's and summarize the events that have taken place. Each source talks about the same event but writes about it differently. However, they all employ the same summary news lead style.
http://www.msnbc.msn.com/id/32872749/ns/politics-health_care_reform/
WASHINGTON - Sen. Max Baucus on Wednesday brought out the much-awaited Finance Committee version of an American health-system remake - a landmark $856 billion, 10-year measure that starts a rough ride through Congress without visible Republican backing.
http://www.washingtonpost.com/wp-dyn/content/article/2009/09/16/AR2009091601151.html?hpid=topnews
Senate Finance Committee Chairman Max Baucus unveiled an $856 billion health-care reform plan Wednesday that would require nearly all Americans to carry health insurance while barring insurance companies from discriminating against people based on their health status or denying coverage because of preexisting conditions.
http://online.wsj.com/article/SB125310546537515699.html#mod=WSJ_hpp_LEFTTopStories
WASHINGTON -- Senate Finance Committee Chairman Max Baucus formally unveiled a 10-year $856 billion bill that would extend health insurance to tens of millions of Americans not now covered, moving an important step forward on President Barack Obama's top domestic priority.
Sunday, September 13, 2009
9.14 Story Pitch
Job opportunities for recent College of Communication graduates in a struggling economy
This story is about the actual impact of the poor economy on recent WSU graduates, specifically Communication graduates. The story is pertinent to WSU students, current and alumni, and is especially timely for the current economic environment. I will be contacting the Center for Advising and Career Development for career facts for WSU graduates. Carly Raska, a 2009 graduate from the College of Communication, who recently got a job at a marketing firm in Seattle, will also be interviewed. This will give personal insight to the article. Bruce Pinkleton, Coordinator of Public Relations Internships, can also give some insight into the job market for Communication graduates.
Wellbeing grand opening on WSU Campus
WSU Wellbeing is a program that involves eight different holistic values to create a healthy and happy lifestyle. They have many and varied workshops and events for students and community members including self defense classes, sustainability workshops and much more. Their most recent and high profile project is the Green Bike Program. The grand opening of their office in Smith Gym and the inauguration of the Green Bike Program will be the highlight of this article. Resources that will be used are Kathleen Hatch, Executive Director, University Recreation & Wellbeing, and Brad Stewart, Coordinator, Fitness & Wellbeing.
The Zumba workout phenomenon in Pullman
The Student Recreation Center offers a Zumba class, which is fast becoming one the most popular classes offered. The Latin inspired dance aerobic class is the latest workout fad to spread through gyms and fitness centers. This story will assess the popularity of the class in the community and the potential Zumba has to be more than just a short-lived craze. Contacts for this story are Nate Balko, Coordinator, Group Fitness & Instruction for University Recreation, a Zumba instructor and a participant in the class.
This story is about the actual impact of the poor economy on recent WSU graduates, specifically Communication graduates. The story is pertinent to WSU students, current and alumni, and is especially timely for the current economic environment. I will be contacting the Center for Advising and Career Development for career facts for WSU graduates. Carly Raska, a 2009 graduate from the College of Communication, who recently got a job at a marketing firm in Seattle, will also be interviewed. This will give personal insight to the article. Bruce Pinkleton, Coordinator of Public Relations Internships, can also give some insight into the job market for Communication graduates.
Wellbeing grand opening on WSU Campus
WSU Wellbeing is a program that involves eight different holistic values to create a healthy and happy lifestyle. They have many and varied workshops and events for students and community members including self defense classes, sustainability workshops and much more. Their most recent and high profile project is the Green Bike Program. The grand opening of their office in Smith Gym and the inauguration of the Green Bike Program will be the highlight of this article. Resources that will be used are Kathleen Hatch, Executive Director, University Recreation & Wellbeing, and Brad Stewart, Coordinator, Fitness & Wellbeing.
The Zumba workout phenomenon in Pullman
The Student Recreation Center offers a Zumba class, which is fast becoming one the most popular classes offered. The Latin inspired dance aerobic class is the latest workout fad to spread through gyms and fitness centers. This story will assess the popularity of the class in the community and the potential Zumba has to be more than just a short-lived craze. Contacts for this story are Nate Balko, Coordinator, Group Fitness & Instruction for University Recreation, a Zumba instructor and a participant in the class.
Tuesday, September 1, 2009
Chevron in Ecuador
The two videos about the Ecuadorian lawsuit against Chevron clearly illustrate the powerful ability the media has to twist the facts to present different viewpoints.
I felt that the 60 Minutes video had more credibility, but that was only because it was from 60 Minutes. After viewing it for a while I realized that the video was against Chevron. At times the facts seemed be clearly layed out without much bias but then the use of certain phrases showed the bias. For example, the pollution in Ecuador was called a "Toxic Legacy" left by Texaco. I think this was more of a fair article though. The video showed people from both sides of the lawsuit, even though at times portraying the Chevron representative negatively.
The Chevron funded video was blatantly obvious in its bias. Only Chevron employees were featured and PetroEcuador is portrayed as the "bad guy." Although there seemed to be more backstory from this video. I understood more of the details regarding the first lawsuit in NY and why technically Chevron says they are not responsible.
The Murrow Standard is a high one that, I think, is at many times not achieved in the journalistic world.
I felt that the 60 Minutes video had more credibility, but that was only because it was from 60 Minutes. After viewing it for a while I realized that the video was against Chevron. At times the facts seemed be clearly layed out without much bias but then the use of certain phrases showed the bias. For example, the pollution in Ecuador was called a "Toxic Legacy" left by Texaco. I think this was more of a fair article though. The video showed people from both sides of the lawsuit, even though at times portraying the Chevron representative negatively.
The Chevron funded video was blatantly obvious in its bias. Only Chevron employees were featured and PetroEcuador is portrayed as the "bad guy." Although there seemed to be more backstory from this video. I understood more of the details regarding the first lawsuit in NY and why technically Chevron says they are not responsible.
The Murrow Standard is a high one that, I think, is at many times not achieved in the journalistic world.
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